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研究方向

电商平台与运营管理；

直播电商与供应链管理；

数据分析与智能决策。

讲授课程

本科生：供应链管理、博弈论及应用、管理运筹学；

kaiyun体育app官网登录：供应链管理、管理研究方法及前沿；

MBA：   商务数据与分析、供应链与运营管理。

教育背景

暨南大学管理学院，企业管理专业，管理学博士；

暨南大学管理学院，管理科学与工程专业，管理学硕士；

东北大学工商管理学院，工业工程专业，管理学士。

工作经历

2019-今：pg电子试玩,商学院，教授/博导、云山杰出学者；

2016-2019:广东工业大学,管理学院，教授/博导;

2010-2016:广东工业大学,管理学院，副教授；

2009-2010：广东工业大学，管理学院，讲师；

2015-2016：美国匹兹堡大学KATZ商学院，访问学者；

2012-2012：德国慕尼黑工业大学管理学院，访问学者。

学术论文

近五年主要论文（一作或通讯）：

[1]     Whether   to adopt“buy   online and return to store”strategy   in a competitive market? [J]. European Journal of Operational Research,   2022, 301:974-986. (SSCI & SCI, JCR一区，ABS4)

[2]     Optimal   pricing and remanufacturing entry strategies of manufacturers in the presence   of online reviews[J]. Annals of Operations Research, 2021, online.   (SSCI & SCI, JCR二区).

[3]     Sustainable   supply chain management: Dual sales channel adoption, product portfolio and   carbon emissions[J]. Journal of Cleaner Production, 2021, 281: 125127.   (SSCI & SCI, JCR一区).

[4]     Optimal   entry strategy of a remanufacturer and its impact on carbon reductions with   online consumer reviews [J]. International Journal of Logistics Research   and Applications, 2021, online. (SSCI, JCR三区).

[5]     Supply   chain channel strategies for online retailers: Whether to introduce web   showrooms?[J]. Transportation Research Part E, 2020, 144, 102122.   (SSCI & SCI, JCR一区).

[6]     Optimal   recovery strategy of manufacturers: Remanufacturing products or recycling   materials? [J]. Annals of Operations Research, 2020, 290: 463-489.   (SSCI & SCI, JCR二区).

[7]     Sustainable   smart waste classification and collection system: A bio-bjective modeling and   optimization approach[J].Journal of Cleaner Production, 2020, 276:   124183.(SSCI & SCI, JCR一区).  

[8]     Impact   of decision style on newsvendor ordering behaviors: Mean anchoring, demand   chasing and overconfidence[J]. Soft Computing, 2020,   24: 6197-6212. (SCI, JCR二区).

[9]     Production   and coordination decisions in a closed-loop supply chain with remanufacturing   cost disruptions when retailers compete[J]. Journal of Intelligent   Manufacturing, 2018, 29(1): 227-235.(SCI, JCR一区).

[10]   Optimal   strategies for trade-old-for-remanufactured programs: Receptivity,   durability, and subsidy[J]. International Journal of Production Economics,   2017, 193: 602-616. (SCI, JCR一区).

[11]   Collection   channel and production decisions in a closed-loop supply chain with   remanufacturing cost disruption [J]. International Journal of Production   Research, 2017, 55(4), 1147-1167.(SSCI & SCI, JCR一区).

[12]   Consumer   free riding: Coordinating sales effort in a dual-channel supply chain[J]. Electronic   Commerce Research and Applications, 2017, 22: 1-12.(SSCI & SCI, JCR二区).

[13]   Reverse   channel selection under remanufacturing risks: Balancing profitability and   robustness[J]. International Journal of Production Economics, 2016,   182: 63-72. (SCI, JCR一区).

[14]   Modelling   decision behaviours in pricing game of closed-loop supply chains[J]. Journal   of the Operational Research Society, 2014, 66(6): 1052-1060. (SSCI &   SCI). （广东省第七届哲学社会科学优秀成果奖二等奖）

[15]   竞争型“以旧换再”闭环供应链策略选择及生产决策研究[J].运筹与管理（国家自然科学基金委员会管理科学重要期刊，A类）, 2019(02): 37-44.  

[16]   “以旧换再”闭环供应链策略选择及其定价协调研究[J].管理评论（国家自然科学基金委员会管理科学重要期刊，A类）, 2018, 30(01):   177-194.

学术任职

中国优选法统筹法与经济数学研究会 服务与运作管理分会 常务理事、副秘书长；

中国优选法统筹法与经济数学研究会 高等教育管理分会 理事、副秘书长；

中国运筹学会 行为运筹与管理分会 常务理事；

广东省技术经济与管理现代化研究会 副理事长；

广东省企业领导科学研究会 理事。

社会兼职

20多种国际、国内主流学术期刊的同行评审专家；

国家自然科学基金、国家社科基金、广东省自然基金项目通讯评审专家等；

中国注册会计师协会   非执业会员。

科研项目

[1]    直播电商运营管理决策理论与方法，国家自然科学基金(重点国际合作研究项目)，2023年1月-2027年12月（主持）。

[2]    平台企业自有产品引入与信息披露/获取的竞合策略研究，国家自然科学基金（面上项目）,2022年1月-2025年12月（主持）。

[3]    社会学习视角下新产品/再制造产品的生产与定价策略研究，国家自然科学基金（面上项目）,2019年1月-2022年12月（主持）。

[4]    基于消费者多属性参考依赖的“以旧换再”闭环供应链定价决策研究，国家自然科学基金（面上项目）, 2016年1月-2019年12月（主持，已结题,后评估优）。

[5]    双边竞争环境下闭环供应链定价与协调的行为决策研究，国家自然科学基金（青年项目）, 2012年1月-2014年12月（主持，已结题，后评估优）。

[6]    信息披露视角下供应链全渠道策略研究，广东省自然基金项目, 2021年1月-2023年12月（主持，在研）。

[7]    融入扰动情境的闭环供应链定价与协调行为决策研究，广东省自然基金项目, 2015年8月-2017年8月（主持，已结题）。

[8]    循环经济下多类型闭环供应链回收渠道的演化稳定策略及实证研究，教育部人文社会科学研究项目, 2009年12月-2012年12月（主持，已结题，免鉴定）。

[9]       基于间接演化博弈的扰动环境下闭环供应链回收渠道的决策模型研究，教育部高等学校博士学科点专项科研基金，2010年12月-2013年12月（主持，已结题）。

联系方式：

邮箱：Hanxiaohua@gdufs.edu.cn

Research

Orientation

E-commerce & Operations Management

Live   Streaming Commerce and Supply Chain Management

Data Analysis and Intelligent Decision-making

Course Taught

Undergraduate：Supply   Chain Management, Game Theory, Management Operational Research；

Postgraduate：Supply   Chain Management, Management research methods and frontiers；

MBA：     Business Data Analysis, Supply Chain and Operations Management.

Education

Jinan University, School   of Management, PhD in Business Management;

Jinan   University, School of Management,   Master of Management Science and Engineering;

Northeastern University, School of Business Administration,   Bachelor of Industrial Engineering.

Work Experience

2019-present, Guangdong University of   Foreign Studies, School of Business, Professor;

2016-2019, Guangdong University of   Technology, School of Management, Professor;

2010-2016,   Guangdong University of Technology, School of Management, Associate   Professor;

2009-2010,   Guangdong University of Technology, School of Management, Lecturer;

2015-2016, Pittsburgh University, Katz Business School, Visiting Scholar;

2012-2012, Technical University Munich,   School of Management, Visiting Scholar.

Research Outputs

[1]     Whether   to adopt“buy   online and return to store”strategy   in a competitive market? [J]. European Journal of Operational Research,   2022, 301:974-986. (SSCI & SCI, JCR Q1, ABS4)

[2]     Optimal   pricing and remanufacturing entry strategies of manufacturers in the presence   of online reviews[J]. Annals of Operations Research, 2021, Online.   (SSCI & SCI, JCR Q2).

[3]     Sustainable   supply chain management: Dual sales channel adoption, product portfolio and   carbon emissions[J]. Journal of Cleaner Production, 2021, 281: 125127.   (SSCI & SCI, JCR Q1).

[4]     Optimal   entry strategy of a remanufacturer and its impact on carbon reductions with   online consumer reviews [J]. International Journal of Logistics Research   and Applications, 2021, online. (SSCI, JCR Q3).

[5]     Supply   chain channel strategies for online retailers: Whether to introduce web   showrooms?[J]. Transportation Research Part E, 2020, 144, 102122.   (SSCI & SCI, JCR Q1).

[6]     Optimal   recovery strategy of manufacturers: Remanufacturing products or recycling   materials? [J]. Annals of Operations Research, 2020, 290: 463-489.   (SSCI & SCI, JCR Q2).

[7]     Sustainable   smart waste classification and collection system: A bio-bjective modeling and   optimization approach[J].Journal of Cleaner Production, 2020, 276:   124183.(SSCI & SCI, JCR Q1).

[8]     Impact   of decision style on newsvendor ordering behaviors: Mean anchoring, demand   chasing and overconfidence[J]. Soft Computing, 2020,   24: 6197-6212. (SCI, JCR Q2).

[9]     Production   and coordination decisions in a closed-loop supply chain with remanufacturing   cost disruptions when retailers compete[J]. Journal of Intelligent   Manufacturing, 2018, 29(1): 227-235.(SCI, JCR Q1).

[10]   Optimal   strategies for trade-old-for-remanufactured programs: Receptivity,   durability, and subsidy[J]. International Journal of Production Economics,   2017, 193: 602-616. (SCI, JCR Q1).

[11]   Collection   channel and production decisions in a closed-loop supply chain with   remanufacturing cost disruption [J]. International Journal of Production   Research, 2017, 55(4), 1147-1167.(SSCI & SCI, JCR Q1).

[12]   Consumer   free riding: Coordinating sales effort in a dual-channel supply chain[J]. Electronic   Commerce Research and Applications, 2017, 22: 1-12.(SSCI & SCI, JCR   Q2).

[13]   Reverse   channel selection under remanufacturing risks: Balancing profitability and   robustness[J]. International Journal of Production Economics, 2016,   182: 63-72. (SCI, JCR Q1).

[14]    Modelling   decision behaviours in pricing game of closed-loop supply chains[J].   Journal of the Operational Research Society, 2014, 66(6): 1052-1060.   (SSCI & SCI).

Research Projects

[1]     Theory   and methods of operations management decision-making of live streaming   commerce, National Natural Science Foundation of China (Major International   (Regional) Joint Research Project).

[2]     Competitive   and Co-operative Strategies of Platform Firm's Store Brand Product Introduction   and Information Disclosure/Acquisition, National Natural Science Foundation of China.

[3]     Production   and Pricing Strategies of New/Remanufacture Product from the Perspective of Social   Learning, National Natural Science Foundation of China.

[4]     Pricing   Decisions in "Old for Remanufacturing" Closed-loop Supply Chains Based   on Multi-attribute Reference Dependence of Customers, National Natural Science Foundation of China.

[5]     Behavioral   Decisions of Pricing and Coordination of Closed-loop Supply Chain under   Bilateral Competition, National Natural Science Foundation of China.

[6]     Optimal   Strategy for Supply Chain Omni-channel from the Perspective of Information   Disclosure, Natural Science   Foundation of Guangdong Province.

[7]       Behavior   Decisions of Pricing and Coordination of Closed-loop Supply Chain under Disruptions,   Natural Science Foundation of Guangdong Province.

Contact

Email：Hanxiaohua@gdufs.edu.cn